This Privacy Policy is published in compliance with the Digital Personal Data Protection Act, 2023 (DPDPA), the Information Technology Act, 2000, and the SPDI Rules, 2011. It explains how PMP Rice Mill collects, uses, stores, and protects your personal data.
1. Introduction
PMP Rice Mill ("we", "us", or "our") is an Indian company engaged in rice milling, agri-business activities, and the online retail of rice products. We are committed to protecting the privacy and personal data of every individual who interacts with us.
2. Applicability
This Privacy Policy applies to:
- All individuals whose personal data is collected and processed by PMP Rice Mill
- Visitors to our ecommerce website and online platforms
- Customers who place orders, create accounts, or use guest checkout on our website
- Growers, suppliers, contractors, employees, and job applicants
- Any other individual who interacts with PMP Rice Mill in the course of our business
3. Definitions
Personal Data
Any data about an individual who is identifiable by or in relation to such data, as defined under the DPDPA 2023.
Sensitive Personal Data or Information (SPDI)
Under the SPDI Rules 2011, this includes passwords; financial information (bank account, credit/debit card, UPI or other payment details); physical, physiological, and mental health conditions; and biometric information.
Data Fiduciary
PMP Rice Mill, as the entity that determines the purpose and means of processing personal data, is a "Data Fiduciary" under the DPDPA 2023.
Data Principal
The individual to whom the personal data relates.
4. Personal Data We Collect
We may collect the following categories of personal data:
a) Identity and Contact Information
- Full name, email address, phone number, and delivery address
b) Ecommerce and Order Information
- Order history, products purchased, quantities, and order values
- Delivery address and preferred delivery instructions
- Account login credentials (username and hashed password)
- Guest checkout details (name, email, phone, and delivery address)
- Returns, refund requests, and customer service communications
c) Payment Information
- Transaction reference numbers and payment status
- UPI IDs where applicable — we do not store full credentials
- Payment method type only; card details are processed exclusively by our payment gateway partners and are not stored on our servers
d) Financial Information (Growers and Suppliers)
- Bank account details of growers and suppliers for payment processing
- GST numbers and PAN (where required for transactions)
e) Technical Information (Website Visitors)
- IP address, browser type, pages visited, and referring URL
- Cookie data and usage analytics
- Device type and operating system
5. Consent
In accordance with the DPDPA 2023, PMP Rice Mill will obtain your free, specific, informed, and unambiguous consent before collecting your personal data, except where processing is permitted by law without consent.
You have the right to withdraw your consent at any time by contacting our Grievance Officer. Withdrawal of consent will not affect the lawfulness of processing before withdrawal.
6. Purpose of Processing Personal Data
- To create and manage your customer account on our website
- To process your online orders, arrange delivery, and provide order updates
- To facilitate secure payment processing through our payment gateway partners
- To manage returns, refunds, and related customer service requests
- To communicate with you regarding your orders, account, or enquiries
- To process payments and manage financial transactions with growers and suppliers
- To screen and assess applicants for employment
- To comply with legal and regulatory obligations under applicable Indian law
- To manage and improve our website and digital services
- To send you relevant communications or promotional material (with your consent)
7. Online Orders, Delivery and Returns
a) Order Processing
When you place an order, we collect the personal data necessary to process and fulfil it — including name, delivery address, phone, email, and payment details.
b) Delivery
To deliver your order, we may share your name, delivery address, and contact number with our in-house delivery team or third-party courier partners, who are contractually obligated to use your data solely for delivery purposes.
c) Returns and Refunds
If you request a return, exchange, or refund, we will use your personal data to process your request. We may retain records of these transactions to comply with accounting and regulatory requirements.
d) Order History
Registered customers can view their order history through their account dashboard. Guest checkout orders are not accessible through a persistent account; order details are communicated via email at the time of purchase.
8. Payment Processing
All online payments are processed through trusted third-party payment gateway partners including GPay, PhonePe, and IOB Payment Gateway. PMP Rice Mill does not store your full payment credentials on our servers. We receive only a transaction reference number and payment status confirmation.
9. Disclosure of Personal Data
PMP Rice Mill does not sell, rent, or trade your personal data to third parties. We may share your data with:
- Our employees, agents, and authorized representatives who need access to perform their duties
- Third-party payment gateway providers for processing online payments
- Courier and logistics partners for delivering your orders
- IT service providers, cloud hosting, and analytics companies processing data on our behalf under confidentiality obligations
- Government departments, regulatory authorities, or law enforcement agencies as required by law
10. Website and Cookies
When you visit our website, we may automatically collect technical data including your IP address, browser type, device information, and pages visited. We may use cookies to maintain your shopping cart, remember your login, and improve your browsing experience.
You may configure your browser to refuse cookies; however, certain features may not function correctly if cookies are disabled.
11. Data Retention and Destruction
PMP Rice Mill retains personal data only for as long as necessary for the purpose it was collected, or as required under applicable Indian law. Order and transaction records are retained for a minimum of 8 years as required by applicable tax and accounting laws. Once no longer required, we will securely delete, destroy, or de-identify your data.
12. Security of Personal Data
PMP Rice Mill implements reasonable security practices as mandated under Rule 8 of the SPDI Rules 2011, including technical, administrative, and physical safeguards. In the event of a personal data breach, we will notify the Data Protection Board of India and affected individuals as required under the DPDPA 2023.
13. Children's Personal Data
PMP Rice Mill does not knowingly collect personal data from children under the age of 18 without verifiable parental or guardian consent, in accordance with Section 9 of the DPDPA 2023. Our website is intended for use by adults.
14. Your Rights as Data Principal
- Right to Access — Obtain a summary of your personal data held by us.
- Right to Correction — Correct inaccurate or misleading personal data.
- Right to Erasure — Request erasure of your personal data once the purpose is no longer served, subject to legal retention requirements.
- Right to Grievance Redressal — Raise a grievance with our Grievance Officer.
- Right to Nominate — Nominate another individual to exercise your rights in the event of your death or incapacity.
15. Grievance Redressal and Contact
If you have any complaint or concern about the handling of your personal data, please contact our Grievance Officer. We will acknowledge your complaint within 48 hours and endeavour to resolve it within 30 days.
| Grievance Officer | T. Manisankar |
| grievanceofficer@pmpricemill.com | |
| Phone | 9600967938 |
| Address | Sri Soundara Vilas Modern Rice Mill, 3/246, Chinthamani Main Road, Rajaman Nagar, Madurai – 625 009, Tamil Nadu, India |
16. Links to Other Websites
Our website may contain links to third-party websites, including our payment gateway providers. This Privacy Policy does not apply to those websites. We encourage you to review their respective privacy policies before providing any personal data.
17. Changes to This Privacy Policy
PMP Rice Mill may update this Privacy Policy from time to time to reflect changes in law, our business practices, or technology. The updated policy will be published on our website with the revised date noted at the top.